{"id":2209,"date":"2025-07-03T15:54:17","date_gmt":"2025-07-03T13:54:17","guid":{"rendered":"https:\/\/metassociation.ch\/?p=2209"},"modified":"2025-07-07T11:27:19","modified_gmt":"2025-07-07T09:27:19","slug":"showcase-session-with-virtway","status":"publish","type":"post","link":"https:\/\/metassociation.ch\/index.php\/2025\/07\/03\/showcase-session-with-virtway\/","title":{"rendered":"Showcase Session with Virtway"},"content":{"rendered":"

Showcase Session and Interview with Virtway<\/strong><\/h3>\n

„The reality is that many businesses are already benefiting from metaverse applications“<\/h2>\n<\/div><\/section>\n

\"\"The Consumer, Retail, Fashion & Luxury working group recently hosted a showcase featuring Virtway<\/strong><\/a>, a Spain-based tech company specializing in enterprise metaverse solutions. Virtway focuses on AI-powered immersive training, virtual collaboration, and large-scale events \u2014 all within fully customizable 3D environments.<\/p>\n

Their platform supports interactive onboarding, corporate training, and marketing campaigns, with features like real-time voice and avatar interaction, gamification, and scalability for hundreds of participants. Well-known companies such as McDonald\u2019s, Microsoft, Google, Beiersdorf, and Chevron have already used Virtway\u2019s solutions.<\/p>\n

To make these experiences impactful, Virtway integrates personalized avatars, advanced simulations, and gamified elements like quizzes \u2014 all designed to increase engagement and deliver measurable results.<\/p>\n

\"\"We also had the opportunity to ask Virtway CEO Jos\u00e9 Antonio Tejedor<\/strong> a few questions:<\/p>\n

Virtway has been active since 2010, long before the Metaverse hype. What was your original vision, and how has it evolved over time?<\/strong>
\nWhen we started, our goal wasn\u2019t to follow a trend, it was to solve real business challenges using immersive technology. We saw an opportunity to build virtual spaces where people could connect meaningfully, regardless of location. In 2012, we launched one of the first multi-user 3D environments accessible even on mobile, and that early commitment to accessibility and engagement still defines Virtway today. Over time, we\u2019ve refined the platform into a stable, enterprise-grade solution that serves concrete business needs from onboarding to live events while staying true to our original belief in the power of real-time, interactive environments.<\/p>\n

How do you personally define the \u201cMetaverse\u201d \u2013 and where does it begin for you in a business context?<\/strong>
\nFor me, the Metaverse is about presence and interaction. It\u2019s a place where people can feel \u201ctogether\u201d in a virtual space engaging not just through video or chat, but with avatars, spatial audio, and shared experiences. In a business context, it begins the moment a company uses these spaces to enhance how teams collaborate, how customers engage, or how knowledge is shared. It\u2019s not about replicating reality, it\u2019s about creating a better, more effective digital alternative for specific objectives.<\/p>\n

What do you say to people who claim the Metaverse has failed or is just a passing trend?<\/strong>
\nI understand the skepticism, especially given how the term has been used. But the reality is that many businesses are already benefiting from metaverse applications. What failed in some cases wasn\u2019t the concept, but the lack of a clear use case. When companies approach the Metaverse as a tool, they find the real value. We see it every day with clients who reduce travel costs, improve training outcomes, and reach audiences in new ways. It\u2019s not about hype; it\u2019s about results.<\/p>\n

Virtway is used for training, events, and employer branding, among other things. Which use case currently resonates most with your clients \u2013 and why?<\/strong>
\nTraining and onboarding are the most in-demand right now. Companies need scalable ways to deliver consistent experiences to remote or distributed teams, and traditional formats aren\u2019t keeping up. Our platform allows them to create interactive learning sessions that are engaging and efficient. People retain more when they\u2019re actively participating, not just watching a screen. That\u2019s where immersive technology really proves its value.<\/p>\n

Can you share a specific project or client case that shows what the Metaverse can achieve in a business context?<\/strong>
\nOne of our long-term clients in the manufacturing sector built a complete virtual training campus using our platform. They needed a reliable, cost-effective way to train teams across multiple regions. By moving their programs into Virtway, they not only cut down on logistics and travel costs, but also improved engagement and learning retention. Employees could interact with content, ask questions live, and collaborate in real-time. It\u2019s a great example of how the Metaverse, when applied with a clear objective, becomes a very practical business tool.
\nAdditionally, a Fortune 100 software company used Virtway to host multiple two-week immersive training events for groups of over 130 employees. The experience combined gamified learning quests, interactive team sessions, and live keynotes. According to the post\u2011event survey, participants rated it 4.7\/5 and reported a 70% increase in knowledge retention. This illustrates how thoughtful design, coupled with immersive technology, can deliver significant training impact far beyond traditional formats.<\/p>\n

We thank the Virtway team<\/strong> for their insights, and our WG Consumer, Retail, Fashion & Luxury Co-Leads Preeti & Pedro<\/strong> for organizing this inspiring showcase!<\/p>\n<\/div><\/section>\n

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\"\"<\/div><\/div><\/figure><\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nShowcase Session with Virtway - Metassociation<\/title>\n<meta name=\"description\" content=\"The Swiss Metaverse Association hosted a showcase featuring Virtway, a Spain-based tech company specializing in enterprise metaverse solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/metassociation.ch\/index.php\/2025\/07\/03\/showcase-session-with-virtway\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Showcase Session with Virtway\" \/>\n<meta property=\"og:description\" content=\"The Consumer, Retail, Fashion & Luxury working group recently hosted a showcase featuring Virtway, a Spain-based tech company specializing in enterprise metaverse solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/metassociation.ch\/index.php\/2025\/07\/03\/showcase-session-with-virtway\/\" \/>\n<meta property=\"og:site_name\" content=\"Metassociation\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T13:54:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T09:27:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/metassociation.ch\/wp-content\/uploads\/2025\/07\/virtway-mcdonalds.png\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"611\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"stephanie.niggli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Showcase Session with Virtway\" \/>\n<meta name=\"twitter:description\" content=\"The Consumer, Retail, Fashion & Luxury working group recently hosted a showcase featuring Virtway, a Spain-based tech company specializing in enterprise metaverse solutions.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/metassociation.ch\/wp-content\/uploads\/2025\/07\/virtway-mcdonalds.png\" \/>\n<meta name=\"twitter:creator\" content=\"@SwissMetaverse\" \/>\n<meta name=\"twitter:site\" content=\"@SwissMetaverse\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"stephanie.niggli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/metassociation.ch\/index.php\/2025\/07\/03\/showcase-session-with-virtway\/\",\"url\":\"https:\/\/metassociation.ch\/index.php\/2025\/07\/03\/showcase-session-with-virtway\/\",\"name\":\"Showcase Session with Virtway - 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